Privacy Policy

We collect information that you voluntarily provide to us when you:

• Complete contact forms or request a consultation
• Use our Profit Forge Diagnostic tool
• Engage our bookkeeping or CFO services

This information may include:

• Contact information (name, email address, phone number)
• Business information (company name, industry, revenue range)
• Diagnostic results and financial assessment data
• Messages and inquiries you send to us

We use the information we collect to:

• Provide our bookkeeping, reporting, and virtual CFO services
• Respond to your inquiries and consultation requests
• Send requested reports, assessments, and diagnostic results
• Improve our services and website experience
• Comply with legal and regulatory requirements

Profit Forge complies with Canada's Anti-Spam Legislation (CASL). We only send commercial electronic messages to individuals who have provided express or implied consent.

Your consent is obtained when you:

• Request a consultation or assessment
• Engage our services (implied consent for service-related communications)

Every commercial email we send includes our contact information and a clear unsubscribe mechanism, as required by CASL.

You can opt out of receiving marketing emails from us at any time by:

• Clicking the "Unsubscribe" link at the bottom of any email
• Contacting us directly at contact@profitforge.ca

Please note that even if you opt out of marketing emails, we may still send you transactional or service-related communications necessary to provide our services.

We take the security of your information seriously and implement appropriate technical and organizational measures to protect it, including:

• Secure, encrypted connections (HTTPS) for all data transmission
• Access controls limiting who can view your information
• Regular security reviews and updates
• Secure data storage with reputable service providers

While no method of transmission over the internet is 100% secure, we strive to use commercially acceptable means to protect your personal information.

You have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your personal information
• Withdraw consent for marketing communications

To exercise any of these rights, please contact us using the information provided below.

If you have any questions about this Privacy Policy or our privacy practices, please contact us:

We use Google Analytics 4 (GA4) to understand how visitors interact with our website. This helps us improve the user experience and measure the effectiveness of our marketing efforts.

Information collected through analytics includes:

• Pages visited and time spent on each page
• Conversion events (e.g., form views, form submissions, diagnostic tool usage)
• Referring sources and campaign parameters (UTM tags) when you arrive from a marketing link
• General device and browser information

When you submit a contact form, any UTM campaign parameters from your arrival URL are stored alongside your submission to help us understand which marketing efforts are most effective. This data is not shared with third parties beyond Google Analytics.

Google Analytics uses cookies to collect this information. You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.

We retain your personal information only as long as necessary to fulfil the purposes described in this policy:

• Contact form submissions: retained for up to 24 months, then permanently deleted
• Diagnostic results: retained for up to 12 months
• Analytics data: retained per Google Analytics default settings (14 months)

To request deletion of your personal data, email us at contact@profitforge.ca with the subject line "Data Deletion Request." We will process your request within 30 business days and confirm once complete.